Assuming all else is good backlinks are usually the first thing to consider when looking at competitors and why they outrank you. The big reason is that Google really considers relevant links to your site and they use this to determine if you should rank for a particular search. Researching your competitors in order to know what links are coming into their websites will give you a good starting point. First, you can figure out what their link building strategy might be and you can sometimes find some low hanging fruit where you can get a backlink from as well.
In this page, we will compare different SEO Software that will help in your Backlink Research.
Best Software for Backlink Research
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Best SEO Software for Backlink Research
Backlink building is central to becoming a great authority online and ranking well on SERPS, before selecting SEO Software for backlink research consider the following:
- Pricing: Depending on the SEO goals you may have, you could end up paying for more than you need.
- Analysis: Can the software check for more than just incoming links, maybe the ability to see anchor text or the authority of the referring domain.
- Link Attributes: Knowing whether a link is no-follow or follow makes the difference on whether to keep researching or to look more into the link.
Final Thoughts
Knowing where your competitor’s links are coming from can be a huge aid in developing a strategy to compete. There are plenty of tools you can use for backlink research pricing is about the same, compare features and get the best bang for your buck.