Every business has some measurement or scoring system applied to leads and customers, whether that’s on the business plan or just a salesman instinct. This indicates how close you are to earning someone’s business and in email marketing using a scoring system goes hand in hand with automation. During your visitor’s interaction with your business they leave clues about their decision process through their actions and scoring lets you assign points for specific activities and build customer profiles based on scores.
In the following table, we’ll cover your best options for choosing the best email marketing software for lead scoring.
Which Email Marketing Software Offers Lead Scoring?
| Provider | Starter Pricing | Learn More | Free Trial | ||
|---|---|---|---|---|---|
 Get Response | $15/Month | Learn More | Free Trial | @getresponse | |
 Active Campaign | $15/Month | Learn More | Free Trial | @activecampaign | |
 Constant Contact | $20/Month | Learn More | Free Trial | @constantcontact | |
 AWeber | $19/Month | Learn More | Free Trial | @aweber | |
 Mailigen | $10/Month | Learn More | Free Trial | @mailigen |
Choosing the Best Email Marketing Software for Scoring
Email marketing software that allows you to score and tag your customers throughout their journey is awesome. It lets you build a big picture view of your business on top of giving you the ability to apply automation for unique experiences. Based on those tags and scores you create custom targeted email campaigns to a super specific group of users. Consider a few things before deciding on email marketing software for scoring:
- Email Customization: Once the data is collected can you easily build campaigns around recommended products, services or even new solutions. Consider the email builder format and if you do not need a tutor to build an email campaign around this.
- Pricing: Consider the price and whether this is the right solution for you, many email marketing providers offer to score on the higher end of things.
Final Thoughts
If understanding who your customers are and what they’re doing when they interact with your business is not important then you should consider a simpler solution for email marketing software. Always plan for growth having email marketing software that offers the benefits of scoring in higher monthly plans and this doesn’t mean you have to start there.