If ecommerce is your business, it’s important to consider whether your ecommerce website can communicate with your email marketing software. Not just in the sense that customers can subscribe to your list though! More importantly, in the sense that your ecommerce system can easily send customers and order information to your email marketing software. Why? So you can segment and send targeted emails to recipients based on their order history!
On this page, we’ll cover your best options for choosing the best email marketing software for ecommerce websites.
Which Email Marketing Software Integrates with Ecommerce Websites?
| Provider | Starter Pricing | Learn More | Free Trial | ||
|---|---|---|---|---|---|
 Get Response | $15/Month | Learn More | Free Trial | @getresponse | |
 Active Campaign | $15/Month | Learn More | Free Trial | @activecampaign | |
 Constant Contact | $20/Month | Learn More | Free Trial | @constantcontact | |
 AWeber | $19/Month | Learn More | Free Trial | @aweber | |
 Mailigen | $10/Month | Learn More | Free Trial | @mailigen |
Choosing the Best Email Marketing Software for Ecom Websites
Ecommerce is a different animal when it comes to email marketing. In our experience, what makes or breaks an ecommerce business is it’s ability to not only build great email lists, but send customized emails to recipients. Here are the main considerations for ecommerce business.
- Platform Integration: Magento, Woocommerce, Shopify, oh my! Does your email service provider have an existing integration with your ecommerce platform? Is it capable of not only sending email addresses of new subscribers but also in sending order information (what each subscriber spends, what they buy, what best sellers are, etc.)
- Email Customization: Now that your email service provider has data, what customization is available? Common customization options include recommendation products (based on the subscribers purchase or viewing history), recommending best sellers, etc.
- Segmentation: Lastly, how easy is it to segment based on subscriber data? Can you easily find all subscribers who have bought in the past 4 months? Or who have never bought, etc. You get the point.
Final Thoughts
Ecommerce businesses should consider whether they need to send ecommerce data to their email provider and how they would plan to use that data before choosing a provider.