Marketing automation became a vital tool for companies of every size. It could help you maintain and gain a competitive edge. Speed up sales results. It applies heavily with email since creating a unique experience that lets your customers truly feel like they are interacting with your business. There are some really cool applications of automation such as tracking and communicating about cart abandonment. This really creates a good relationship with your users and our suggestion is having email marketing software that allows for this.
On this page, we’ll cover your best options for choosing the best email marketing software with automation solutions.
Which Email Marketing Software Offers Automation?
| Provider | Starter Pricing | Learn More | Free Trial | ||
|---|---|---|---|---|---|
 Get Response | $15/Month | Learn More | Free Trial | @getresponse | |
 Active Campaign | $15/Month | Learn More | Free Trial | @activecampaign | |
 Constant Contact | $20/Month | Learn More | Free Trial | @constantcontact | |
 AWeber | $19/Month | Learn More | Free Trial | @aweber | |
 Mailigen | $10/Month | Learn More | Free Trial | @mailigen |
Choosing the Best Email Marketing Software for Automation
Having an email marketing software that allows making a connection with your customer or user at every opportunity creates a personalized customer journey that is 100% unique to each user. Before deciding on email marketing software some of the options to consider are:
- E-commerce: Can it integrate with your existing platform? Magento, Woocommerce, Shopify?
- Scoring System: Application of a scoring system that can be used for measurable results, the ability to tag and score users?
- Ease of Use: Lastly, you shouldn’t have to learn how to code in order to use the software. If you already know how to code that’s great for regular humans like myself a suggestion is to look for drag and drop workflow builders.
Final Thoughts
Be aware that not every email marketing provider’s automation system has the same capabilities. There are different ways to build, amongst other things also consider pricing and application into your current platforms for the best results.