We love to bring the community valuable resources and again we are excited to introduce another tool. This will be the first version of our call tracking solutions search tool, we did the heavy lifting so that you can save time and start implementing. Realizing that Google Ads call tracking is limited to only [...]
In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]
In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. [...]
Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]
Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]
In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]
In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the top navigation Click "Ecommerce Settings" under the "View" Enable Ecommerce Step 2: Programming Your Website Once ecommerce tracking is enabled in [...]
Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]
Overview Google Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google Analytics is correctly installed on a specific web property. Hostname Report The hostname report helps us understand the specific hostnames [...]