Web Analytics

Are you interested in learning Google Analytics and other Web analytics programs? Learn Digital Advertising has weekly tutorials to teach Google Analytics basics and more complex functions. Our tutorials cover GA reporting basics, custom reporting, Google Data Studio topics, website integrations, and much more. Enjoy!

18 08, 2020

Connect MailChimp to Google Data Studio – 5 Minutes

2022-05-30T08:56:48-05:00By Rick Maggio|Categories: Email Marketing, Web Analytics|Tags: Google Data Studio, MailChimp, SuperMetrics|

Ready to create the ultimate MailChimp email marketing dashboard? If you're anything like us, you're confused as to why MailChimp standard reporting is so, well, unhelpful. Although MailChimp has made recent attempts to improve their overall experience with reporting, we believe it still lacks the necessary features we want. Here's a no-BS way to track [...]

18 08, 2020

How to Track Multiple Google My Business Locations in One Dashboard

2022-05-30T08:56:48-05:00By Rick Maggio|Categories: Web Analytics|Tags: Call Tracking, Google Data Studio, SuperMetrics|

Whether you work for a brick and mortar with multiple locations (2-1,000s) or are in house at an agency, you may be looking for the best solution to track multiple business location Google My Business (GMB) stats in one place. Enter, Google Data Studio. Not only can this save you a ton of time, but [...]

27 03, 2020

What is a Metric in Google Analytics?

2022-05-30T08:56:49-05:00By Rick Maggio|Categories: Web Analytics|

A very fundamental thing to understand with Google Analytics and data in general is understanding the roles and differences of metrics and dimensions. In today's quick lesson, we're going to highlight the definition of Google Analytics metrics so that you understand what a metric is and how it data is organized. In case you're unclear, [...]

2 10, 2019

How to Use Google Data Studio Optional Metrics

2022-05-30T08:56:51-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Data Studio, Optional Metrics|

Let's look at Google Data Studio's Optional Metrics feature. This is a feature which you can add to almost any chart to allow the user to add/remove/change the metrics in the chart. Why Use Optional Metrics? Keep dashboards looking clean while still offering the ability to analyze tons of data! Allow more interaction in your reports. Include [...]

19 09, 2019

How To Use Heat Map Tables in Google Data Studio

2022-05-30T08:56:53-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Data Studio, Heatmaps|

Google Data Studio has 3 different types of tables, one of which is called tables with heat maps. These tables are like the others except that they add the ability to add color pallets to metrics. This makes it really easy to look at lots of data as the cell colors change based on the cell value. [...]

18 09, 2019

How to Use GEO Maps with Google Data Studio

2022-05-30T08:56:53-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Data Studio|

In today's short lesson, we'll review GEO Maps using Google Data Studio. What are GEO Maps? Geo Maps in GDS are a map-style visual chart which is used to display data which is location based. Typically, we use GEO Maps to show traffic, conversions, leads, revenue, and other metrics based on where the end user [...]

18 09, 2019

What is a Dimension in Google Analytics?

2022-05-30T08:56:54-05:00By Rick Maggio|Categories: Web Analytics|Tags: Dimensions, Google Data Studio, Metrics|

Here's a common question we get all the time- What exactly is a dimension when referring to Google Analytics? And thus, today's short lesson on dimensions. But first, here's why you need to know this- Custom Reporting. That's it! Google allows you to create custom reports (in Google Analytics or using tools like Google Data [...]

16 09, 2019

3 Ways to Analyze Landing Pages Using Google Analytics [VIDEO]

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Analytics, Landing Pages|

Today, let's look at landing page analysis using Google Analytics. To begin, Google Analytics is a great tool for analyzing landing pages. The problem we see is that many beginner analysts use the data completely wrong. Here's the most important concept: Landing pages cannot be analyzed without fully accounting for the traffic source which driving [...]

11 09, 2019

2 Ways to Analyze Mobile Traffic in Google Analytics

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Analytics, Google Analytics Segments, mobile analytics|

Let's jump right in to the two best ways to analyze and compare mobile website traffic in Google Analytics. For this, we're going to focus on the follow approaches. Simple device reports Google Analytics Segments Mobile Device Reports in Google Analytics The most basic and simple approach, we're going to analyze mobile website behavior using [...]

11 09, 2019

Google Analytics Segmentation Tutorial

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Ads, Google Analytics, Google Data Studio|

Greetings class! Let's up your Internet marketing game with this fresh Google Analytics segmentation how to guide. What is Segmentation? In Google Analytics, segments are subsets of data which you can create to compare onsite behavior. In other words, you can create subsets of traffic (samples below) and then compare segment behavior for all the [...]

10 09, 2019

How to Use In-Market Segments in Google Analytics to Improve Google Ad Performance

2022-05-30T08:56:57-05:00By Rick Maggio|Categories: Paid Search, Web Analytics|Tags: Google Ads, In-Market Audiences|

Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]

6 09, 2019

SOLVED: Why & How to Remove MC_CID and MC_EID from Google Analytics

2022-05-30T08:56:57-05:00By Rick Maggio|Categories: Email Marketing, Web Analytics|Tags: MailChimp|

Today, w let's look at why and how to remove the MailChimp click tracking parameters (MC_CID and MC_EID) from your Google Analytics reports. Specifically, situations where landing page URLs in Google Analytics contain either the MC_CID and/or the MC_EID parameters. What is MC_CID and MC_EID? Both the MC_CID and MC_EID parameters are used by MailChimp [...]

19 08, 2019

Diagnosis 404 Error Pages Using Google Analytics + Screaming Frog

2022-05-30T08:57:00-05:00By Rick Maggio|Categories: Web Analytics|Tags: Broken Links, Google Analytics, Screaming Frog|

In this 15 minute video tutorial, we're going to show you how we use tools like Google Analytics and Screaming Frog SEO Spider to find 404 errors (page not found errors) on our websites. Importantly, we'll show you how we use these tools to diagnose the errors, find the source, and fix them! Using Google [...]

8 07, 2019

List of Referral Exclusions for Google Analytics

2022-05-30T08:57:02-05:00By Rick Maggio|Categories: Web Analytics|Tags: Referral Exclusions|

Google Analytics is great at tracking referral traffic, too good in fact. As a result, we sometimes see traffic in our Google Analytics referral reports which is inaccurate and problematic for a number of reasons. Here's an example: In the above example, we're looking at analytics from an eCommerce property which offers a few different [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2022-05-30T08:57:04-05:00By Rick Maggio|Categories: Paid Search, Web Analytics|Tags: Google Ads, Google Analytics|

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]