Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]
Overview Google Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google Analytics is correctly installed on a specific web property. Hostname Report The hostname report helps us understand the specific hostnames [...]
Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors. Overview Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks [...]
Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. These reports allows for a couple different views: [...]
Overview Audience Mobile Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at the device level (PC, Tablet and Smartphone). Mobile reports allow for a couple different views: Overview: The Overview Report is one [...]
What is Screaming Frog? A powerful, easy-to-use piece of software which can crawl websites, gather data, and organize it useful ways. Screaming Frog helps us: Find website programming errors (404s, server errors, protocols) Find website issues which affect SEO (redirects, canonicals, duplicate content) Quickly review SEO-related elements (title tags, meta descriptions, heading usage) [...]
Overview The Screaming Frog interface consists of a few main navigation bars. Main Navigation The Main Navigation bar is typical of any software and contains options to save files, configure Screaming Frog, export information, view pre-canned reports, and more. File: Save projects, retrieve recent projects Configuration: Contains all the configuration settings for the [...]
Overview There are a few different parts of the Screaming Frog interface which it's important to understand. Report Data and Columns Front and center is the report data itself. In this section, you see report-specific data is a tabular format. Drill-Downs By highlighting any file in the data section, you'll notice that the Detail [...]
OverviewIn this lesson, we'll cover the Internal report tab which contains all information from other tabs with the exception of the 'external' tab. Think of this tab as being the overview of information. We get a nice overview of files crawled form this report, but it's a bit of information overload so other more-detailed reports will prove to [...]
Overview In this lesson, we'll cover the External report tab which contains all information regarding external files which are referenced or linked to from your website. With this data view, we can evaluate the usage of and links to external content which has a number of practical uses. On the External tab, we can quickly get basic page metrics and [...]
OverviewNow, we'll cover the Protocol report tab which helps us quickly identify which pages (internal and external) are secure and which are not (https vs http). This particular tab is not always useful unless your website has a need for https and you want to review which pages are showing which protocol. On this [...]
Overview In this lesson, we'll cover the Response Codes tab in Screaming Frog. We believe that this is one of the most useful areas. Here, we can quickly identify problem areas on our website in an efficient way. On the Response Codes tab, we can filter based on a few different response codes. Blocked by Robots.txt: Tells [...]
Now, we're going to review a few different Screaming Frog tabs which break down specific elements for easy review. In this topic, we'll look at the following Screaming Frog tabs: Page Titles: View which focuses on showing Title Tag information Meta Description: View which focuses on showing meta description information H1 and H2: View [...]
Overview In this lesson, we'll cover the Images report in Screaming Frog. The Images report helps us aggregate useful information about images on our website which may affect website performance, SEO, and more. At a glance, the data in this report contains information on the image size, type of image, number of references found, etc. Highlighting any [...]
The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic sources Referrals: Websites which refer traffic via links Adwords: Adwords campaign tracking Search Console: GWT tracking (Google organic search) [...]