Google Analytics

Google Analytics is our favorite web and app analytics tool! In this section, we offer free tutorials on everything related to installing, troubleshooting, and most importantly, using Google Analytics data to improve your online marketing program! Enjoy!

18 09, 2019

Google Analytics Gets Smart Lists

2022-05-30T08:56:53-05:00By Rick Maggio|Categories: Internet Marketing News|Tags: Google Analytics|

Episode Highlights New Remarketing Audience Machine learning applied to your GA data analyzing dozens of signals which are indicative of higher conversion probabilities. Devices, referrer, session duration, etc. Requirements: 10k pageviews plus 500 transactions: Your smart list is based on your data Less than that: Your smart list is based on similar business data [...]

16 09, 2019

3 Ways to Analyze Landing Pages Using Google Analytics [VIDEO]

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Analytics, Landing Pages|

Today, let's look at landing page analysis using Google Analytics. To begin, Google Analytics is a great tool for analyzing landing pages. The problem we see is that many beginner analysts use the data completely wrong. Here's the most important concept: Landing pages cannot be analyzed without fully accounting for the traffic source which driving [...]

11 09, 2019

2 Ways to Analyze Mobile Traffic in Google Analytics

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Analytics, Google Analytics Segments, mobile analytics|

Let's jump right in to the two best ways to analyze and compare mobile website traffic in Google Analytics. For this, we're going to focus on the follow approaches. Simple device reports Google Analytics Segments Mobile Device Reports in Google Analytics The most basic and simple approach, we're going to analyze mobile website behavior using [...]

11 09, 2019

Google Analytics Segmentation Tutorial

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Ads, Google Analytics, Google Data Studio|

Greetings class! Let's up your Internet marketing game with this fresh Google Analytics segmentation how to guide. What is Segmentation? In Google Analytics, segments are subsets of data which you can create to compare onsite behavior. In other words, you can create subsets of traffic (samples below) and then compare segment behavior for all the [...]

19 08, 2019

Diagnosis 404 Error Pages Using Google Analytics + Screaming Frog

2022-05-30T08:57:00-05:00By Rick Maggio|Categories: Web Analytics|Tags: Broken Links, Google Analytics, Screaming Frog|

In this 15 minute video tutorial, we're going to show you how we use tools like Google Analytics and Screaming Frog SEO Spider to find 404 errors (page not found errors) on our websites. Importantly, we'll show you how we use these tools to diagnose the errors, find the source, and fix them! Using Google [...]

16 08, 2019

Internet Marketing News – Google Analytics App+Web, GDS Updates, Google Indexing Explained

2022-05-30T08:57:00-05:00By Rick Maggio|Categories: Internet Marketing News|Tags: Google Analytics, Google Data Studio, Search Index|

Welcome to the show! A friendly reminder to help support us if you like the news content the way we bring it to you please give us a like and subscribe, also any comments let us know how we can make it better. Moving right along we’ve got a couple of news updates starting with [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2022-05-30T08:57:04-05:00By Rick Maggio|Categories: Paid Search, Web Analytics|Tags: Google Ads, Google Analytics|

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

20 06, 2019

Import Criteo Remarketing Ad Costs to Google Analytics

2022-05-30T08:57:04-05:00By Rick Maggio|Categories: Web Analytics|Tags: Criteo, Google Analytics|

Criteo is one of the most robust retargeting ad platforms that we've used for mid and high volume ecommerce websites. Criteo offers a machine-learning retargeting solution which presents dynamic ads which are based on the users browsing history. For good reason, Criteo is also one of the largest stand-alone retargeting platforms in the World. Today, [...]

2 06, 2019

How Can I Tell If My SEO Is Working? [VIDEO]

2022-05-30T08:57:07-05:00By Rick Maggio|Categories: Organic SEO|Tags: Google Analytics, Google Search Console|

If you're reading this post, you likely either 1) Decided to take on your own SEO project or 2) Paid an "expert seo" to do it for you and now you're wondering what the best way to measure results is. If this is you, you're in luck, we can shed some light on the topic. [...]

24 05, 2019

What Does “Not Set” Mean in Google Analytics

2022-05-30T08:57:09-05:00By Rick Maggio|Categories: Web Analytics|Tags: Google Analytics|

We see it all the time, and it usually goes untreated. No, it's a not a rash we got while swimming in the public swimming pool (gross!). It's the NOT SET value which appears in various reports in Google Analytics. In this short post, we'll review the signs, symptoms, and solutions for Not Set so that you [...]

24 08, 2017

Installation and Configuration Overview

2022-05-30T08:57:19-05:00By Rick Maggio|Categories: Google Analytics Implementation, Web Analytics|Tags: Google Analytics|

In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]

24 08, 2017

Google Analytics Installation

2022-05-30T08:57:19-05:00By Rick Maggio|Categories: Google Analytics Implementation, Web Analytics|Tags: Google Analytics|

In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. [...]

24 08, 2017

Goal Configuration in Google Analytics

2022-05-30T08:57:19-05:00By Rick Maggio|Categories: Google Analytics Implementation, Web Analytics|Tags: Google Analytics|

Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]

24 08, 2017

Campaign Tracking Setup – Google Analytics

2022-05-30T08:57:20-05:00By Rick Maggio|Categories: Google Analytics Implementation, Web Analytics|Tags: Google Analytics|

Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]

24 08, 2017

Onsite Search Tracking Configuration – Google Analytics

2022-05-30T08:57:20-05:00By Rick Maggio|Categories: Google Analytics Implementation, Web Analytics|Tags: Google Analytics|

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]