Web Analytics

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. What is Campaign Tracking? Campaign tracking, also called using custom campaigns, is the practice of [...]

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Overview The Behavior Events reports provide a behavioral view related to specific Google Analytics Events which you are tracking. Events are specific actions which you want to track such as adding a product to a shopping cart, watching a video, etc. Overview: [...]

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. In this short lesson, we'll review how to use the Google Analytics date picker. The Google Analytics date picker is a built-in filter which allows us to determine the date range for which we'd like to view data. What the Date [...]

In our user forums, we often get asked about ways to handle subdomain tracking in Google Analytics. Subdomain tracking is needed whenever you want to track multiple domains like this: www.example.com blog.example.com cats.example.com in the same Google Analytics profile. Subdomain Tracking Video Steps: Install GA code. Default UA code, all subdomains. Create views, filters and [...]

Overview The Behavior Site Search reports provide analysis on your website's internal search feature. In these reports, you'll learn a few things about user behavior: Usage: The Search Usage report will compare the number of sessions where your internal search tool used with sessions where your search tool is not used. Search Terms: Report which shows [...]

Google Analytics Calculated Metrics is a fairly new feature which we love! This functionality basically gives us the ability to process calculations and pull them into custom reports. VERY useful! Have you used calculated metrics?