Web Analytics

Are you interested in learning Google Analytics and other Web analytics programs? Learn Digital Advertising has weekly tutorials to teach Google Analytics basics and more complex functions. Our tutorials cover GA reporting basics, custom reporting, Google Data Studio topics, website integrations, and much more. Enjoy!

18 04, 2017

Create a Robust Custom Report – Google Analytics

2022-05-30T08:57:32-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

It's Monday morning and we're back in the office. John, sunburn from a long weekend of golfing, has come in and loves the report we created. However, he's getting savvy and now has a few new requirements. John loves the simple email marketing report which we created. However, he thinks it would be better [...]

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27 02, 2017

Google Analytics Dashboards Overview

2022-05-30T08:57:33-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Dashboards are customizable "views" which we can create and save. These are for providing a single glance at all the high-level metrics important to our business. Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at [...]

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25 02, 2017

Create a Basic Dashboard Using Google Analytics

2022-05-30T08:57:33-05:00By |Categories: Google Analytics Basics, Web Analytics|Tags: |

Let's create our first dashboard. Scenario John (our hypothetical manager) is back in the office again today because his golf date got rained out. He loves the new custom report we created and now wants a custom dashboard he can look at which summarizes all the key website metrics. John would like to see [...]

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26 07, 2016

How to Track User Location in Google Analytics

2024-11-11T09:21:51-06:00By |Categories: Web Analytics|Tags: , |

 Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website visitors. Overview Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks [...]

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22 07, 2016

Creating a Very Simple Custom Report in Google Analytics

2022-05-30T08:57:33-05:00By |Categories: Web Analytics|Tags: , |

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Overview In that last topic, we briefly talked about the "Dummy Report." Maybe not the most professional name but here's the point. Sometimes (often), you'll need to create a very simple report view for a stakeholder (either smart or a dummy) [...]

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20 07, 2016

Configuring Site Search in Google Analytics

2022-05-30T08:57:34-05:00By |Categories: Web Analytics|Tags: , |

In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]

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15 07, 2016

Google Analytics Device Tracking How To

2022-05-30T08:57:34-05:00By |Categories: Web Analytics|Tags: , |

Overview Audience Mobiles Reports report on key statistics of users based on the type of device which they are using. These reports provide a high level view if key acquisition, behavioral and conversion metrics at the device level (PC, Tablet and Smartphone). Mobile reports allow for a couple different views: Overview: The Overview Report is one which provides the [...]

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13 07, 2016

Campaign Tracking via UTM Codes in Google Analytics

2022-05-30T08:57:34-05:00By |Categories: Web Analytics|Tags: |

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. What is Campaign Tracking? Campaign tracking, also called using custom campaigns, is the practice of [...]

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11 07, 2016

Understanding Google Analytics Event Tracking Reports

2022-05-30T08:57:35-05:00By |Categories: Web Analytics|Tags: |

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Overview The Behavior Events reports provide a behavioral view related to specific Google Analytics Events which you are tracking. Events are specific actions which you want to track such as adding a product to a shopping cart, watching a video, etc. Overview: [...]

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8 07, 2016

Setup a Destination Goal in Google Analytics

2022-05-30T08:57:35-05:00By |Categories: Goal Tracking, Web Analytics|Tags: |

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things [...]

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5 07, 2016

Everything You Wanted to Know about the Google Analytics Date Picker

2022-05-30T08:57:35-05:00By |Categories: Web Analytics|Tags: |

This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. In this short lesson, we'll review how to use the Google Analytics date picker. The Google Analytics date picker is a built-in filter which allows us to determine the date range for which we'd like to view data. What the Date [...]

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29 06, 2016

Pro Tip: How to Handle Subdomain Tracking for Google Analytics

2022-05-30T08:57:35-05:00By |Categories: Web Analytics|Tags: |

In our user forums, we often get asked about ways to handle subdomain tracking in Google Analytics. Subdomain tracking is needed whenever you want to track multiple domains like this: www.example.com blog.example.com cats.example.com in the same Google Analytics profile. Subdomain Tracking Video Steps: Install GA code. Default UA code, all subdomains. Create views, filters and [...]

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29 05, 2016

Free Lesson: Google Analytics Site Search Report

2022-05-30T08:57:35-05:00By |Categories: Web Analytics|Tags: |

Overview The Behavior Site Search reports provide analysis on your website's internal search feature. In these reports, you'll learn a few things about user behavior: Usage: The Search Usage report will compare the number of sessions where your internal search tool used with sessions where your search tool is not used. Search Terms: Report which shows [...]

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