Yandex is the most used search engine in Russia. Yandex not only offers an ad platform (Yandex Direct), but also a Web analytics solution (Yandex Metrica). While most in other countries won’t need to integrate data from these sources, those in Russia or marketing in Russia will.
In this post, we’re going to review your options for connecting Yandex Direct and Yandex Metrica stats with your Google Data Studio reports and dashboards.
Yandex Google Data Studio Connectors
| Connector | Data Sources | Pricing | Read Review | Free Trial | ||
|---|---|---|---|---|---|---|
 Supermetrics | 35+ Data Sources | $39/Month | Read Review | Free Trial | facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola | @supermetrics |
 Power My Analytics | 25+ Data Sources | $9.95 Per Source | Read Review | Free Trial | facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot | @powermyanalytics |
 | 18+ Data Sources | Free | Read Review | Free | google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution | |
 Funnel | 400+ Data Sources | $499/Month | Read Review | Demo Available | adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest | @funnel |
 Tapclicks | 16+ Data Sources | Custom Solutions | Read Review | None Currently | facebook ads, | @tapclicks |
Choosing the Best Yandex (Direct and Metrica) Connectors for Google Data Studio
Integrating GDS with Yandex Direct and Yandex Metrica will yield many of the same dimensions and metrics as one would see if integrating Google Ads and Google Analytics.
- Yandex Direct: Yandex Direct is the Google Ads equivalent for Yandex. This API will allow you to report in Data Studio on relevant search campaign data including campaigns, costs, impressions, clicks, keywords and much more. There are hundreds of dimensions and metrics in the Yandex Direct API which are available via Google Data Studio.
- Yandex Metrica: Yandex Metrica is the Google Analytics counterpart. By connecting Yandex Metrica to Google Data Studio, you gain access to hundreds of website behavior metrics including sessions, landing pages, devices, conversions, geo-information, and much more.
Final Thoughts
For Yandex, there’s just one connector which offers the full suite of data and that’s SuperMetrics.
Related Resources
- Supermetrics (free/paid depending on your needs)
- Power My Analytics (free trial)
- Data Studio Alternatives
- Yandex Direct
- Yandex Metrica