Highlights: Google Ads - Google Images now part of Search Network Previously, Google images were considered ‘search partners’. Now, you advertise on Images as a default. If you are opted-in to the search partners, that traffic will decrease. Expect a lift in traffic from this change. Amazon Launches New Service Called “Counter” Offers In-Store Pickup [...]
In this week'd episode, Jay covers some common examples of items which are questionably legal to sell online including Amazon, eBay, and other online marketplaces. Some are obvious, others not so much. Samples Questionable Items Lawn Darts! Sky Dancers Bucky Balls Switchblades Brass knuckles Alcohol bottles Synthetic substances Drug paraphernalia Medical supplies Jay's tip- [...]
What is DimShip (Dimensional Shipping) Dimensional shipping is when package carriers like USPS calculate shipping charges based on the dimensions of a product, as opposed to the weight. In the past, this has been done by USPS in only specific scenarios, based on shipping zones. The formulas and recent changes for this are outlined in [...]
So you've got beautiful photos, great products, and still, sales are stale! Maybe it's your pricing. Today, I'll cover marketplace pricing strategies which are common today. Splitting the Difference Pricing Method How it works: Using historical data (completed listings), calculate the average price of historical sales. Pros: Easy, lots of data to work with. Cons: [...]
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Amazon is on fire for merchants these days! Whether or not merchants will love this eCommerce giant a few years from now aside, many are making money and expanding their volume dramatically through Amazon's marketplace. As a result, we need a way to track Amazon sales, most because Amazon's built-in reporting is un-explain-ably (is that [...]