WHAT IT DOES

The Adwords Ad Planning spreadsheet is a free tool we’ve created to help you plan your Adwords campaigns. What’s included?

  • Ad planning tool
  • Keyword planning tool
  • Changelog tool

The video to the left is the best way to see what this sheet does!

DOWNLOAD NOW

HOW TO USE THE SPREADSHEET

overview

  • Organize all campaigns
  • Summarize campaign settings
  • Summarize ad copy and extensions
  • Summarize landing pages

changelog

  • Summarize major campaign changes
  • Set expectations
  • Serves as a reminder to follow-up o major changes for before/after analysis

keyword-builder

  • Down and dirty keyword list builder
  • Helps quickly build large keyword lists by creating all possible combinations

Feel free to modify this spreadsheet in any way to make it your own. Good luck!