Course Summary
This short series of videos covers unique Google Analytics implementation challenges and demos solutions for each. The Google Analytics Implementation Course covers topics like:
- Installing Google Analytics
- Testing Google Analytics to ensure correct installation
- Google Analytics on subdomains
- Google Analytics cross-domain tracking
- More to come.
Installation and Setup
Call Tracking Solutions Search Tool
We love to bring the community valuable resources and again we are excited to introduce another tool. This will be the first version of our call tracking solutions search tool, we did the heavy [...]
Installation and Configuration Overview
In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time [...]
Google Analytics Installation
In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, [...]
Goal Configuration in Google Analytics
Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, [...]
Campaign Tracking Setup – Google Analytics
Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding [...]
Onsite Search Tracking Configuration – Google Analytics
In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search [...]
Testing Google Analytics
Google Analytics Ecommerce Setup
In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the [...]
Screaming Frog Google Analytics Audit
Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each [...]
Testing Google Analytics with Google Analytics
Overview Google Analytics, among other uses, is actually useful in testing, well, Google Analytics. In this lesson, we are going to review a few great reports which help us figure out whether Google [...]