Facebook Remarketing Ads I once had a client explain how they want to be on as many social media platforms as possible. The rationale was that if they can get their ads to as many people as possible, they would get more traffic and thus more people taking an action on their website (conversions). This [...]
The Call To Action (CTA) While watching television you've probably heard a commercial saying,"Call Now" or "Act Now Before Time Runs Out." This is the advertiser verbally telling you [the viewer] what they want you to do. A CTA is no different. It tells your users exactly what you want them to do with your [...]
Creating a Facebook pixel is a great way to keep a pulse on your website visitors and know their behaviors and preferences. You can build custom audiences, remarket your ads, and have an overall measure of the effectiveness of your campaigns. Here are four benefits for using a Facebook pixel. 1. Creating A Retargeting Campaign [...]
Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]
Being able to retarget your visitors is an excellent way to keep your potential customers engaged. In the following how to, I will give you a completely tactical explanation of how to set up a retargeting campaign from scratch using Facebook Ads. This is assuming you have not set up the FB pixel on [...]
In this short video, we're going to show you how to remove the Facebook Click ID tracking parameter (FBCLID) from your Google Analytics reports. What is FBCLID? FBCLID is part of facebook's tracking system and is used by facebook to track each click from facebook to your website. Facebook passes a click ID as users [...]
Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]