Email Marketing

Take advantage of free email marketing learning here at Learn Digital Advertising. In this section, we cover email marketing best practices, list building, deliverability optimization, A/B testing for email and much more. Enjoy!

18 08, 2020

Connect MailChimp to Google Data Studio – 5 Minutes

2022-05-30T08:56:48-05:00By |Categories: Email Marketing, Web Analytics|Tags: , , |

Ready to create the ultimate MailChimp email marketing dashboard? If you're anything like us, you're confused as to why MailChimp standard reporting is so, well, unhelpful. Although MailChimp has made recent attempts to improve their overall experience with reporting, we believe it still lacks the necessary features we want.  Here's a no-BS way to track [...]

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7 04, 2020

Why Popup Windows Are Still My Favorite Email List Building Tool in 2020

2022-05-30T08:56:49-05:00By |Categories: Email Marketing|Tags: , |

I can remember reading that "popups are dead" as a marketing tool since before 2010. Ever since browsers like Internet Explorer (this used to be a browser in the old days, maybe still is, who knows) began blocking popups, the popular thing to say in the marketing world was that popups are bad for user [...]

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6 09, 2019

SOLVED: Why & How to Remove MC_CID and MC_EID from Google Analytics

2022-05-30T08:56:57-05:00By |Categories: Email Marketing, Web Analytics|Tags: |

Today, w let's look at why and how to remove the MailChimp click tracking parameters (MC_CID and MC_EID) from your Google Analytics reports. Specifically, situations where landing page URLs in Google Analytics contain either the MC_CID and/or the MC_EID parameters. What is MC_CID and MC_EID? Both the MC_CID and MC_EID parameters are used by MailChimp [...]

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30 05, 2019

Google Postmaster Tools Explained

2022-05-30T08:57:09-05:00By |Categories: Email Marketing|Tags: , |

Many of us are familiar with Google Search Console, a great free tool which is provided by Google to identify website technical issues and as importantly, track website visibility in Google search properties. However, unless you have experience managing either large email lists, you may not know about Google Postmaster Tools. Today, we want to [...]

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26 05, 2019

Improving Your Email Opt-In Process to Optimize Deliverability

2022-05-30T08:57:09-05:00By |Categories: Email Marketing|Tags: , |

Great email deliverability begins with a great email opt-in process. Let's begin with two definitions. Email Opt-In Process: The email opt-in process is the process which your subscribers have followed to join your email marketing list/lists. Email Deliverability: Email deliverability measures your ability to send an email which is actually recieved by your email subscribers. [...]

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7 05, 2019

Which Email Marketing Software is Best?

2022-05-30T08:57:11-05:00By |Categories: Email Marketing|Tags: , , , |

Fact: There are 50+ email marketing software providers. Each and every ESP promises the best deliver-ability, the easiest to use interface, and the best customer service. Well, we don't believe it so we recently launched the first iteration of our email marketing software comparison tool. Here's why- We've used many different platforms (Constant Contact, MailChimp, [...]

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23 04, 2019

Automatically Compile Your MailChimp Subscriber List Using Integromat

2022-05-30T08:57:13-05:00By |Categories: Digital Marketing Software, Email Marketing|Tags: , |

Simple tutorial on how to connect Google Sheets to MailChimp in order to grab your latest subscribers. It's a really easy setup and can get you over the hurdle of becoming familiar with API app connectors, its as close to becoming your own programmer. Of course within its limits. Simple and Efficient Automation Connecting MailChimp [...]

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9 04, 2019

Solution: Popups Using Constant Contact, Track Email Subscribers

2022-05-30T08:57:14-05:00By |Categories: Email Marketing|Tags: , |

The following format is based on using two tools, simply combining OptinMonster and Constant Contact for a powerful result. Now, I know there are a million options as far as collecting subscribers on your website. BUT... This strategy is an efficient format, that lets you make changes on the fly and not start from scratch [...]

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11 09, 2017

Advantages and Disadvantages of Email Double Opt-In

2022-05-30T08:57:18-05:00By |Categories: Email Marketing|Tags: |

Email marketing is the icing on the cake for many savvy businesses. The reason why is this. While search, social, affiliate, etc. can all be competitive and costly, email marketing remains one of the most efficient ways to build relationships and profitable market your business. Email List Size Matters, But So Does Interest-Level One of [...]

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25 08, 2017

The Wicked-Easy Process Of Growing Your Email List

2022-05-30T08:57:18-05:00By |Categories: Email Marketing|Tags: |

In 2017, email marketing is still my favorite channel for two reasons- efficiency and effectiveness. Cost Efficiency: Designing and sending email has never been cheaper. For small businesses, it's practically free. As you your list grows, so do your costs (typically) but always in scale. Time Efficiency: Every major email marketing provider (Constant Contact, Mailchimp, [...]

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