Taboola is a robust media buying platform and the API which Taboola Data Studio connectors access is complete with all the dimension and metric data points needed to summarize your campaigns, filter as needed, and deep dive into platform, publisher, and audience analysis. Here are the key considerations which we think you should have when trying to the the best connector for Taboola.
- Data Points: Most of the connectors that we looked at offer the full array of data points to allow for 1) Taboola overview reports (spend, clicks, impressions, conversions, etc.), 2) Campaign specific reports, 3) GEO reports, 4) Publisher reports (sites which ran your ads), 5) Platform reports.
- Roll-Up Taboola Reporting: Do you have one Taboola account or many to report on? Some connectors will just allow for 1 connection while others will make it easy to roll-up data and filter by account as needed. Supermetrics is one which allows for multiple account roll-up.
- Direct Connection vs Data Warehousing: With some connectors, you connect directly to the Tabool API in real time. This means that you’ll pull data from Taboola each time your report loads. However, it’s sometimes good to warehouse the data (as Power My Analytics does) so that you can trend data faster.
For Taboola, we like SuperMetrics and Power My Analytics hands-down. Fast, cost effective, easy to use.