Google Search Console is a repository of useful data, most related to the SEO of your website, but also the general health of your website. For this reach, we always include Search Console data in client Data Studio reports. From organic search data (impressions, rank, click) to crawl stats and website errors, this API provides you what you need to focus on what’s important to your efforts.
In this post, we’re going to review your options for connecting Google Search Console and Google Data Studio.
Google Search Console Connectors for GDS
| Connector | Data Sources | Pricing | Read Review | Free Trial | ||
|---|---|---|---|---|---|---|
 Supermetrics | 35+ Data Sources | $39/Month | Read Review | Free Trial | facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola | @supermetrics |
 Power My Analytics | 25+ Data Sources | $9.95 Per Source | Read Review | Free Trial | facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot | @powermyanalytics |
 | 18+ Data Sources | Free | Read Review | Free | google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution | |
 Funnel | 400+ Data Sources | $499/Month | Read Review | Demo Available | adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest | @funnel |
 Tapclicks | 16+ Data Sources | Custom Solutions | Read Review | None Currently | facebook ads, | @tapclicks |
Choosing the Best Google Search Console Connector
Google Search Console has a fairly limited API but does offer some of the key data views that we like. It’s fairly simple to pull impression, organic ranking, and other key SEO metrics via this API. What’s better is that there is a great free option (from Google) and paid options which make this easy to scale.
- Cost: Search Console is a Google product and thus, there is a free Google connector which we use all the time.
- Data Points: First, what are interested in reporting on from Google Search Console? For most of us, we’re watching keyword and landing page metrics to determine trends in organic search visibility. Choose a connector which pulls the data you need.
- Roll-Up Data Studio Reporting: Google Data Studio accounts have a structure which sometimes makes reporting on a single domain difficult if that domain uses sub-domains. Additionally, some marketers seek to combine reports from multiple GSC properties. In either case, choose a connector which can blend multiple properties like Supermetrics.
Final Thoughts
For Search Console, we typically just connect via Google’s free connector but in cases where we need to blend multiple GSC properties, Supermetrics is a go-to as the free connector cannot do this (at the time of this post).
Related Resources
- Learn more about Google Data Studio Connectors
- Supermetrics (free/paid depending on your needs)
- Power My Analytics (free trial)
- Google Search Console