Once known as Omniture SiteCatalyst, Adobe Analytics is a robust web and app analytics tool used mostly by large organizations who prefer a more customized solution than what Google Analytics provides. And it’s the case that dashboarding Adobe Analytics data along with data from other sources is needed to create true data storytelling tools/
Determining the right connector to pull your Adobe Analytics data to Google Data Studio is a matter of knowing the options. Sometimes there are too many options in other cases there are too few, Adobe Analytics only gets love from Supermetrics and Funnel. On this page, we’ll quickly review the different options for connecting Adobe Analytics and Google Data Studio.
Which Data Studio Connectors Integrate with Adobe Analytics?
Connector | Data Sources | Pricing | Read Review | Free Trial | ||
---|---|---|---|---|---|---|
Supermetrics | 35+ Data Sources | $39/Month | Read Review | Free Trial | facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola | @supermetrics |
Power My Analytics | 25+ Data Sources | $9.95 Per Source | Read Review | Free Trial | facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot | @powermyanalytics |
18+ Data Sources | Free | Read Review | Free | google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution | ||
Funnel | 400+ Data Sources | $499/Month | Read Review | Demo Available | adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest | @funnel |
Tapclicks | 16+ Data Sources | Custom Solutions | Read Review | None Currently | facebook ads, | @tapclicks |
Right Adobe Analytics Data Studio Connectors
Connecting to Adobe Analytics requires that we use one of the 3rd party Google Data Studio connectors listed on this page as Google does not provide a free connector for this. Here are some things to consider.
- Connector Cost: For small businesses, it’s typical to just connect one Adobe Analytics account to GDS, it’s important to review pricing to get the best bang for your buck. Some services are tailored to marketing agencies with multiple accounts and multiple businesses to monitor.
Final Thoughts
For most, grabbing the Supermetrics connector is a great way to quickly bring your Adobe Analytics data into Data Studio. If volume of reporting is high (large agencies), you may want to consider some of the other managed data sources listed on this page.
Related Resources
- Learn more about Google Data Studio Connectors
- Supermetrics (free/paid depending on your needs)
- Power My Analytics (free trial)
- Free Data Studio Templates