Advertising in magazines, direct mail, billboards, and through other offline channels brings a unique set of challenges to marketing attribution. If driving phone calls from your offline ads is a goal, consider offline call tracking for your campaigns so that measuring the value of these efforts is achievable.

On this page, we’ll quickly review the different options for tracking phone calls in offline advertising efforts.

Which Call Tracking Software Can Track Offline Calls?

ProviderInstant SetupGoogle Analytics IntegrationDynamic Phone NumbersStarter PricingLearn MoreFree Trial

Easy Call Tracker		YesYesYes$9.95/MonthLearn MoreFree Trial@easycalltracker

CallRail		YesYesYes$30/MonthLearn MoreFree Trial@callrail

PhoneWagon		YesYesYes$45/MonthLearn MoreFree Trial@phonewagon

Response Tap		YesYesYesQuote AvailableLearn MoreDemo Available@responsetap

Choosing the Software to Track Offline Phone Calls

When choosing the best call tracking software for your offline phone calls, consider some of the following:

  • Call Tracking Cost: If your offline efforts are likely to drive high volume, long phone calls, cost is going to be a big issues. Typical call tracking companies charge by the number of minutes which you use which can drive costs up.
  • Compatibility: Do you need pass phone call information to your CRM, Google Analytics, or other service? If so, choose an offline phone call tracking solution which has built in integration.
  • Reporting: Do you need to measure the average call length, total number of calls, call rating, etc.?Consider how you will need to report on your offline call tracking efforts and whether the call tracking provider can provide that view.

Final Thoughts

Offline phone call tracking is the most version of call tracking in general. We recommend choosing a cost effective solution as most solution will provide the basic needs for this simple integration.

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