Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]
For those of us who run Bing Ads, probably the biggest gripe is that the ad cost data does not pass from Bing to Google Analytics "automatically". New Bing advertisers often assume that setting up Bing auto-tagging for Google Analytics (an account leve setting in Bing), that the cost data will pass over to Google [...]
If you love Google Data Studio as much as we do, then you might find this tool useful. Today, we're happy to announce the first version of our Google Data Studio connector search tool. Overview of Data Studio Connectors Google Data Studio is a data visualization tool relies on data connectors to get data. [...]
Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]