Local SEM Archives - Learn Digital Advertising

Time to Stop Paying for Google Ads Location Extensions

2022-05-30T08:57:13-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads, Local SEM|

Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]

How Do I Add Someone to Manage a Google My Business Listing?

As of late September 2018 (when I'm writing this post), the information that appears first in a Google search for the phrase "how to share access to google my business" shows an article from Google that is completely out of date and doesn't match up to the current Google My Business dashboard. Many times, businesses [...]