Google Ads

From keywords and bidding strategies to automation and advanced segmentation, Learn Digital Advertising is the best online resource to learn the basics and the details of the Google Ads network. New Google Ads tutorials are posted weekly. Enjoy!

30 04, 2019

Audit Your Google Ads Account with Google Data Studio

2022-05-30T08:57:12-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]

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25 04, 2019

Picking the Best Google Ads Bidding Style for Search/Shopping Ads

2022-05-30T08:57:12-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: |

Arguably as important as your keywords and creatives, the Google Ads bidding style that you choose for your campaign is critical to attaining a positive return on investment and scale. Over the years, bidding styles have evolved from simple (manual cpc) to almost completely automation (smart shopping/max conversion campaigns). Additionally, the "rules" outlined by Google [...]

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19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2022-05-30T08:57:13-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , |

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]

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17 04, 2019

Time to Stop Paying for Google Ads Location Extensions

2022-05-30T08:57:13-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]

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17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2022-05-30T08:57:16-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

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