In today's 3 Minute Tip, we're going to review a quick way to find website 404 errors and identify the sources using Google Analytics. What is a 404 Error? A 404 error is a server error which means that a page cannot be found on the server. For example, if someone attempts to access a [...]
This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Overview The Behavior Events reports provide a behavioral view related to specific Google Analytics Events which you are tracking. Events are specific actions which you want to track such as adding a product to a shopping cart, watching a video, etc. Overview: [...]
This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things [...]
This is a free lesson which originally appeared in our Google Analytics Fundamentals Course. In this short lesson, we'll review how to use the Google Analytics date picker. The Google Analytics date picker is a built-in filter which allows us to determine the date range for which we'd like to view data. What the Date [...]
In our user forums, we often get asked about ways to handle subdomain tracking in Google Analytics. Subdomain tracking is needed whenever you want to track multiple domains like this: www.example.com blog.example.com cats.example.com in the same Google Analytics profile. Subdomain Tracking Video Steps: Install GA code. Default UA code, all subdomains. Create views, filters and [...]
Overview The Behavior Site Search reports provide analysis on your website's internal search feature. In these reports, you'll learn a few things about user behavior: Usage: The Search Usage report will compare the number of sessions where your internal search tool used with sessions where your search tool is not used. Search Terms: Report which shows [...]
Google Analytics Calculated Metrics is a fairly new feature which we love! This functionality basically gives us the ability to process calculations and pull them into custom reports. VERY useful! Have you used calculated metrics?
Overview The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send you traffic. Here, you'll see a list of domains which have sent traffic during the selected period. Sample Channel Reports Referrals Report The Acquisition Referrals report displays a complete list of other domains which have sent your website traffic [...]