Third to Amazon and Ebay, Walmart’s Marketplace is a fairly common next step for small and large online retailers who are looking to expand their retail footprint on the Web. Walmart allows retailers of all sizes to list and sell products which weill be fullfilled by the retailer themselves. In a multi-channel world, tracking sales across online marketplaces is tricky which is why we LOVE using Google Data Studio to do it!
In this post, we’ll cover options for creating a connection to report on Walmart Marketplace data using Google Data Studio.
Data Studio Connectors Which Integrate With Walmart Marketplace
| Connector | Data Sources | Pricing | Read Review | Free Trial | ||
|---|---|---|---|---|---|---|
 Supermetrics | 35+ Data Sources | $39/Month | Read Review | Free Trial | facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola | @supermetrics |
 Power My Analytics | 25+ Data Sources | $9.95 Per Source | Read Review | Free Trial | facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot | @powermyanalytics |
 | 18+ Data Sources | Free | Read Review | Free | google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution | |
 Funnel | 400+ Data Sources | $499/Month | Read Review | Demo Available | adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest | @funnel |
 Tapclicks | 16+ Data Sources | Custom Solutions | Read Review | None Currently | facebook ads, | @tapclicks |
Choosing the Best Walmart GDS Connector
Since Walmart is less established than other online marketplaces, finding a connector is limited to a couple services. For connection Walmart to Data Studio, the main things to consider are:
- Price: At the time of writing this post, your options are either 1) Power My Analytics (our preference cause price is great) OR 2) Custom connector solutions (which can be costly). We don’t see a reason to go in any direction other that PMA here.
Final Thoughts
The simple way to start is by using the free trial of Power My Analytics to see if the data works for you. We think it will.