In a previous course topic, we discussed the “Site Search” report, one which provides statistics on how users utilize our website’s search bar. In this lessons, we’ll quickly cover how to turn-on site search tracking.

Requirements for Tracking Website Search Data

  1. A website with a search bar which allows users to search your content.
  2. A website whose search programming passes the “search term” data in the URL of the search results page.

Setup Steps

  1. Perform a query on your own website and evaluate the search function and URL behavior
  2. Note the URL “parameter”  which defines the search query
  3. Add that parameter to the view settings