Internet Marketing News – Google Ads Includes Images, Amazon In-Store, FB Targeting Updates

Highlights:

Google Ads – Google Images now part of Search Network

• Previously, Google images were considered ‘search partners’.
• Now, you advertise on Images as a default.
• If you are opted-in to the search partners, that traffic will decrease.
• Expect a lift in traffic from this change.

Amazon Launches New Service Called “Counter” Offers In-Store Pickup

• Rite Aid is the first partner in the USA.
• Customers go into the store and pick up the package at the counter.
• In response to Amazon locker and many stores don’t have the room to place a locker.
• Stores that participate will see increased foot traffic leading to additional purchases.

Facebook Ads – ‘Top Fans’ Targeting is Now an Option

• Allows pages to post content which will only show to ‘top fans”
• To participate, 10k followers and the “Top Fans” badge must be enabled.

Facebook Downgrades Post with Sensational Health Claims

• Means less exposure for exaggerated miracle cures, weight loss supplements, etc.
• Handle by identifying phrases common to these claims
• Most of the impact will be felt on posts
• In short, get clever with your wording!

Bings Ads Launches New Metrics (Finally!?)

• Top impression share
• Top impression share lost to rank
• Top impression share lost to budget
• Absolute top impression share
• Absolute top impression share lost to rank
• Absolute top impression share lost to budget

Google Search Console Updates (September 1st)

All code that handles noindex in Robots TXT No longer used!

Next best options to avoid crawl:

• Noindex in robots meta tags
• 404 and 410 HTTP status codes
• Password protection
• Search Console Remove URL tool

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