Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]
Being able to retarget your visitors is an excellent way to keep your potential customers engaged. In the following how to, I will give you a completely tactical explanation of how to set up a retargeting campaign from scratch using Facebook Ads. This is assuming you have not set up the FB pixel on [...]
In this short video, we're going to show you how to remove the Facebook Click ID tracking parameter (FBCLID) from your Google Analytics reports. What is FBCLID? FBCLID is part of facebook's tracking system and is used by facebook to track each click from facebook to your website. Facebook passes a click ID as users [...]