Learn Digital Advertising

/Learn Digital Advertising

About Learn Digital Advertising

This author has not yet filled in any details.
So far Learn Digital Advertising has created 173 blog entries.
18 09, 2019

Google Analytics Gets Smart Lists

2019-09-18T14:57:21-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New Remarketing Audience Machine learning applied to your GA data analyzing dozens of signals which are indicative of higher conversion probabilities. Devices, referrer, session duration, etc. Requirements: 10k pageviews plus 500 transactions: Your smart list is based on your data Less than that: Your smart list is based on similar business data [...]

18 09, 2019

Bing New Features For Shopping & Audiences

2019-09-18T14:57:17-05:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights In all honesty, the early post on this is unclear as to when this goes live and what exactly these audiences can be used for. Updates: Product Audiences for shopping campaigns Retarget with display ads which show the same products which the user viewed. AKA dynamic retargeting! Similar Audiences Lookalike audiences Don't [...]

18 09, 2019

Google Announced Updates To Reviews In Rich Results

2019-09-18T14:57:14-05:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights No more self serving reviews No more reviews that do not include the name property field “name of the item being reviewed” Reviews are typically used for things like books, courses, events, movies, products, recipes, etc. Google Stopping support for local businesses and organization who host their own reviews. Transcript Rick: Rich [...]

18 09, 2019

Google Announces Shift in Algo to Promote Original Reporting on News

2019-09-18T14:57:13-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights The goal is to credit the original news source more often and for longer. In the past, more focus was given to fresher reporting. Google uses over 10,000 raters whose feedback help guide changes like this. Transcript Juan:  All right. So, next up we got Google is announcing a shift in the [...]

18 09, 2019

RankRanger Reports Average Title Shown in SERPs Loses 5 Characters

2019-09-18T14:57:10-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Was 55.3 on average Reduced to 50.9 You might be seeing more titles with less "in" "and" Transcript Rick: There we go. All right and last or almost last, we've got rank ranger. Not a huge change, but they're basically reporting a track that the search engine results pages are losing about [...]

18 09, 2019

What is a Dimension in Google Analytics?

2020-03-27T11:10:51-05:00By |Categories: Web Analytics|Tags: , , |

Here's a common question we get all the time- What exactly is a dimension when referring to Google Analytics? And thus, today's short lesson on dimensions. But first, here's why you need to know this- Custom Reporting. That's it! Google allows you to create custom reports (in Google Analytics or using tools like Google Data [...]

17 09, 2019

How To Test Your Landing Pages To Improve Conversion Rate

2019-09-18T12:54:10-05:00By |Categories: Organic SEO, Paid Search, Search Engine Marketing|

Landing pages are crucial aspects of strategic inbound marketing. Ideally, businesses that increase their number of landing pages from 10 to 15 experience a 55% growth in terms of total leads. With such results in terms of lead conversion, maybe it is time you reconsider your marketing strategy. One of the greatest challenges face is [...]

16 09, 2019

3 Ways to Analyze Landing Pages Using Google Analytics [VIDEO]

2019-09-17T07:11:27-05:00By |Categories: Web Analytics|Tags: , |

Today, let's look at landing page analysis using Google Analytics. To begin, Google Analytics is a great tool for analyzing landing pages. The problem we see is that many beginner analysts use the data completely wrong. Here's the most important concept: Landing pages cannot be analyzed without fully accounting for the traffic source which driving [...]

11 09, 2019

2 Ways to Analyze Mobile Traffic in Google Analytics

2019-09-12T08:11:09-05:00By |Categories: Web Analytics|Tags: , , |

Let's jump right in to the two best ways to analyze and compare mobile website traffic in Google Analytics. For this, we're going to focus on the follow approaches. Simple device reports Google Analytics Segments Mobile Device Reports in Google Analytics The most basic and simple approach, we're going to analyze mobile website behavior using [...]

11 09, 2019

Google Analytics Segmentation Tutorial

2019-09-11T16:16:06-05:00By |Categories: Web Analytics|Tags: , , |

Greetings class! Let's up your Internet marketing game with this fresh Google Analytics segmentation how to guide. What is Segmentation? In Google Analytics, segments are subsets of data which you can create to compare onsite behavior. In other words, you can create subsets of traffic (samples below) and then compare segment behavior for all the [...]

11 09, 2019

Google Webmaster Supports New Ways to Nofollow

2019-09-11T15:38:30-05:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Nofollow evolves to provide specific types of nofollow: Multiple rels are okay for each link No need to change old links (thanks google!) rel="sponsored": Identifies links which are sponsored rel="ugc": Identify links to user-generated content (if you allow users to post content on your website) rel="nofollow": Same as always Transcript Juan: All [...]

11 09, 2019

Changes to the Search Console.. Out with the Old

2019-09-11T15:36:40-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights No more support for old search console homepage. Transcript Rick: All right, next, Google Search Console. So Google finally says goodbye to the old search console. So I estimate that this will save about 40 million clicks a day from webmasters who go into Search Console, and then just have to, the [...]

11 09, 2019

LinkedIn Offers Free Course to Learn More About… LinkedIn.

2019-09-11T15:35:19-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Free to access via LinkedIn’s education platform Topics: Basics of LinkedIn marketing Organic marketing on LinkedIn (how to use free features link groups, your profile, search, etc.) LinkedIn Ad Basics including audiences, campaign setup, etc. Transcript Juan: All right, next up we've got LinkedIn is offering free courses on their platform. Interesting. [...]