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So far Learn Digital Advertising has created 173 blog entries.
30 07, 2020

Advertise on TV for only $500?!?

2020-08-11T12:08:18-05:00By |Categories: Internet Marketing News|Tags: , , , , |

With the recent COVID-19 pandemic, Americans are streaming more TV than ever.  With audience attention being pulled away from traditional media channels and towards streaming services like Hulu, Netflix, Disney Plus, Amazon Prime Video, etc., advertisers are rethinking their marketing/media plans and/or relying more on programmatic ad buying.  But TV is only for the big [...]

7 04, 2020

Why Popup Windows Are Still My Favorite Email List Building Tool in 2020

2020-04-07T11:29:13-05:00By |Categories: Email Marketing|Tags: , |

I can remember reading that "popups are dead" as a marketing tool since before 2010. Ever since browsers like Internet Explorer (this used to be a browser in the old days, maybe still is, who knows) began blocking popups, the popular thing to say in the marketing world was that popups are bad for user [...]

27 03, 2020

What is a Metric in Google Analytics?

2020-03-27T11:09:30-05:00By |Categories: Web Analytics|

A very fundamental thing to understand with Google Analytics and data in general is understanding the roles and differences of metrics and dimensions. In today's quick lesson, we're going to highlight the definition of Google Analytics metrics so that you understand what a metric is and how it data is organized. In case you're unclear, [...]

19 03, 2020

Marketing Ideas with Coronavirus In Mind

2020-03-27T14:07:24-05:00By |Categories: Uncategorized|

Updated 3/27/2020 Coronavirus (or COVID-19) is and will continue to cause disruptions in our personal and professional lives for some time to come. How long and to what extent, only time will tell. So at LDA, we're assuming this is a long term disruption and figured it might be helpful to aggregate ideas and [...]

22 10, 2019

Tutorial: Setting Up Google Lead Form Extensions

2019-11-14T08:29:06-06:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , , |

Today, we're starting to see a new BETA ad extension from Google called Lead Forms. Lead Forms are basically a new type of extension where the end user is able to complete a form from within the Google SERPs for your business. We think that this new ad unit can be great for businesses interested [...]

16 10, 2019

New Video Reporting in Google Search Console

2019-10-16T09:07:27-05:00By |Categories: Internet Marketing News|Tags: |

Google recently rolled-out a few new reports in Google Search Console which focus on video in the SERPs (both standard and video) but also in video reach within Google's Discovery service. Here's what the panel thinks:   Number 1: Better visibility of video and structured data interpretation by Google via     Number 2: Increased [...]

16 10, 2019

Facebook Ads Now Offers ‘Click to Message’ Call to Action for Story Ads

2019-10-16T09:05:12-05:00By |Categories: Internet Marketing News|Tags: |

Facebook recently released a new call to action for Story Ads, Click to Message. Here's what our panel thinks: Users will be able to swipe up to send a message User does NOT need to leave app (facebook, messenger, IG, etc.) to do this Possibility for a really high volume of messages for high spend advertisers Looking [...]

2 10, 2019

How to Use Google Data Studio Optional Metrics

2019-10-02T10:27:18-05:00By |Categories: Web Analytics|Tags: , |

Let's look at Google Data Studio's Optional Metrics feature. This is a feature which you can add to almost any chart to allow the user to add/remove/change the metrics in the chart. Why Use Optional Metrics? Keep dashboards looking clean while still offering the ability to analyze tons of data! Allow more interaction in your reports. Include [...]

27 09, 2019

Pinterest New Group Board Features

2019-09-27T14:51:39-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New features are available! Reactions: Ability to react to a pin (love, lightbulb, question mark) New sorting: By reaction By comments Soon, by pinner More collaboration features coming soon Transcript Rick: All right, so two stories on Pinterest. First off, Pinterest is offering some new features for group boards. This is not [...]

27 09, 2019

Google Ads Announces YouTube Masthead on TV Screens

2019-09-27T14:48:14-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Masthead was available for desktop/mobile, now available on TV screens. Save the big screen for big money! Bidding Type: CPM based Transcript Juan: Cool. So next up we got Google ads. And I was saying a YouTube mass head on TV screens. So before, I'm sure you're familiar with this, you've seen [...]

27 09, 2019

Google Ads Announces Video Reach campaigns

2019-09-27T14:47:14-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New Google Ads combine Youtube Ad Formats into single ad Unit. A combination of: Six Second bumpers Skippable in-stream Non-Skippable in-stream Google uses machine learning to optimize and so far early results are showing lower campaign costs. Transcript Rick: Yep. Yep. Definitely. Next up we have Google, basically a new ad unit [...]

27 09, 2019

Google Announces New Control Over Website Content Previews in SERPS

2019-09-27T14:36:34-05:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Google uses text, image, and other snippets to help users preview content before clicking from the SERPs. Typically, these are derived from on-page text, rich snippets, etc. Google Announces 2 new ways to control how snippets from your website are used: Robots Meta Tags (located in the <head> of each page of [...]